Privacy Policy

This Privacy Policy applies to the UK Financial Analysis website. It will be reviewed and updated if the personal data, website features, tracking technologies, or data-processing practices used on this website change.
Last reviewed: 2 July 2026

Overview

This Privacy Policy explains how UK Financial Analysis handles personal data collected through this website.

UK Financial Analysis is a trading name of Merlin Scott Associates Limited. This website provides information about UK financial analysis, sector benchmarking, company performance data, and related business intelligence services.

We are committed to handling personal data lawfully, fairly, transparently, and securely.

Who we are

UK Financial Analysis is a trading name of Merlin Scott Associates Limited.

Company: Merlin Scott Associates Limited
Registered in: England and Wales
Company number: 02810804
Website: uk-financial-analysis.co.uk

For privacy-related enquiries, please contact us using the details provided on this website.

Personal data we may collect

This website may collect limited personal data when visitors interact with the site. This may include:

  • information you provide when contacting us or requesting information;
  • your name, email address, telephone number, company name, or enquiry details, where provided;
  • technical information such as IP address, browser type, device type, pages visited, and cookie preferences;
  • cookieless analytics information, such as general website usage and outbound link activity, where cookieless analytics are used.

We do not intentionally collect special category personal data through this website.

How we use personal data

We may use personal data to:

  • respond to enquiries or requests for information;
  • provide information about our services;
  • operate, protect, and maintain the website;
  • understand general website performance and visitor interaction using cookieless analytics;
  • maintain records for administrative, legal, or security purposes.

We only use personal data where we have a lawful basis to do so.

Lawful basis for processing

Depending on the situation, we may rely on one or more of the following lawful bases:

  • Consent — where you have given consent, such as for non-essential cookies or similar technologies if these are introduced in the future.
  • Legitimate interests — where processing is necessary for operating, improving, protecting, or administering the website and responding to business enquiries.
  • Contract or pre-contractual steps — where processing is necessary to respond to a request before entering into a business arrangement.
  • Legal obligation — where we are required to keep or process information to comply with legal or regulatory duties.

Cookies and analytics

This website uses an essential cookie to remember visitors’ cookie consent preferences.

UK Financial Analysis does not currently use advertising, marketing, remarketing, or behavioural tracking cookies.

This website may use cookieless analytics to understand general website usage and outbound link activity. These analytics do not use tracking cookies and are not used for advertising or profiling.

For more information about the cookies used on this website, please see our Cookie Policy.

How long we keep personal data

We keep personal data only for as long as necessary for the purpose for which it was collected, including for legal, administrative, security, and business record-keeping purposes.

Cookie consent records and website technical data may be retained for the period required to operate the website, manage consent preferences, or maintain security records.

Sharing personal data

We do not sell personal data.

We may share personal data with trusted service providers where necessary to operate this website, manage hosting, security, cookieless analytics, email, or related technical services.

We may also share information where required by law, regulation, legal process, or to protect our legal rights.

Your rights

Under UK data protection law, individuals have rights in relation to their personal data. These may include the right to:

  • access personal data held about you;
  • ask for inaccurate data to be corrected;
  • ask for personal data to be erased in certain circumstances;
  • restrict or object to certain processing;
  • withdraw consent where processing is based on consent;
  • request data portability where applicable;
  • complain to the Information Commissioner’s Office.

Security

We take reasonable steps to protect personal data from unauthorised access, loss, misuse, alteration, or disclosure.

However, no website or internet transmission can be guaranteed to be completely secure.

Links to other websites

This website may include links to external websites. We are not responsible for the privacy practices, content, or security of external websites.

Visitors should review the privacy policies of any external websites they visit.

Contact

For privacy-related enquiries, please contact us through the contact details provided on this website.

You also have the right to raise a concern with the Information Commissioner’s Office if you are unhappy with how your personal data has been handled.

Related information

For more information about cookies used on this website, please see our Cookie Policy.